WildWise

WildWise is a youth-focused brand designed to educate 13–16-year-olds about animal conservation through engaging digital content. The project addressed a key gap: while teens are motivated to make a difference, they lack accessible, engaging resources on the topic.

Key Deliverables:

• Brand Identity: Name, logo, color palette, and typography.
• Social Media Strategy: Ads, posters, and educational content.
• Game Concept: A mobile game to teach conservation interactively.

Key Insight:

Recent studies show that 13–16-year-olds want to help with conservation but don't learn about it in school, leaving them unsure how to contribute.

Our Solution:

WildWise makes conservation fun and accessible by:

• Educating through bite-sized social media content.
• Engaging with interactive games.
• Empowering teens to take small, actionable steps.

• Conducted surveys and competitor analysis to understand what resonates with teens.
• Found that minimalist, mascot-driven ads performed best (e.g., WWF's Panda).
• Created a mood board inspired by:
  • Nature documentaries (Our Planet).
  • Youth-focused apps (TikTok, Duolingo).
  • Successful conservation campaigns (WWF, Nat Geo).

Brand Moodboard

Brand moodboard showcasing nature-inspired colors, organic textures, and youth-friendly design elements

Game Concept Moodboard

Inspirational visuals for the interactive game featuring environmental challenges and conservation mechanics

• WildWise was chosen for its memorable, educational tone.
• Kept the logo simple (text-only) to ensure versatility across platforms.

• Calistoga (Headings) – Organic, natural feel.
• Source Sans Pro (Body Text) – Highly readable for content-heavy posts.

Selected 5 complementary colors representing different ecosystems:

• Ocean Blue (#2877B7) – Water conservation.
• Forest Green (#77732F) – Forests/wildlife.
• Honey (#EDA945) – Endangered species (bees).
• Burnt Orange (#D45837) – Urgency (climate crisis).
• Peach (#FAC2AE) – Soft contrast for backgrounds.

Why These Colors?

• Balanced visual appeal and symbolism.
• Avoided overusing blues/greens to represent diverse habitats.

Brand Board

Comprehensive brand board showcasing logo, typography, color palette, and application examples

• Minimal text – Focused on one key fact per post.
• Eye-catching mascots – Used animal illustrations as the focal point.
• Taglines – Short, impactful phrases (e.g., "Save the Bees, Save the Future").

Example Post:

Campaign Posters

Series of educational posters designed for social media and school displays

• Proposed a tap-to-rescue mobile game where players:
  • Complete challenges (e.g., replant trees, clean oceans).
  • Unlock real-world conservation facts.
• Designed storyboard wireframes for gameplay flow.

Game Storyboard

Detailed storyboard showing the game flow and user journey through conservation challenges

Digital Product Mockups

Final app screen mockups showing game mechanics and conservation challenges

• Final Feedback: Frog Design praised the consistent branding and youth-friendly approach.
• Next Steps:
  • Develop the game prototype (Unity/Unreal Engine).
  • Expand social media campaigns with influencer collaborations.