I began by studying web design fundamentals and analyzing existing bakery websites:
Key Findings:
- Successful sites maintained clean layouts with strong visual hierarchy
- Poor designs suffered from content overload (like cluttered news sites)
- Effective bakery websites used:
- Appetizing hero images
- Clear product categorization
- Minimalist navigation
Inspiration: Sites like Mubasic demonstrated how interactivity and restrained color palettes create engaging user experiences.
Research Approach: Analyzed 15+ bakery websites, identifying common elements and user flow patterns to inform the design.
Analysis of popular bakery website navigation and design patterns
Visual inspiration moodboard exploring typography, color, and layout options
Mood Board Creation:
- Curated bakery aesthetics and pastel color schemes
- Selected photography style: bright, airy food shots
- Established brand personality: playful yet elegant
Cake Swirl Mood Board:
Comprehensive visual identity moodboard with color swatches and typography samples
Color Palette:
Primary: Soft Pink (#FFD1DC
)
Secondary: Powder Blue (#A2D2FF
)
Accent: Butter Yellow (#FFF8B5
)
Accent: Light Brown (#E6C9A8
)
Dark Contrast (#333333
) - Added after formative feedback
Typography:
- Headings: "Grand Hotel" (cursive, whimsical)
- Body: "Lato" (clean, highly readable at small sizes)
Low-Fidelity Wireframes:
- Established basic layout structure
- Focused on content hierarchy and user flow
High-Fidelity Prototypes (Figma):
- Developed three complete page designs:
- Homepage with hero slider
- Products gallery
- Contact/review page
- Incorporated full color scheme and typography
- Added interactive elements for realistic preview
Design Evolution: Created over 20 iterations of the homepage design, gradually refining based on feedback from potential users.
Basic Wireframe: Initial sketch focusing on layout fundamentals
Early wireframe sketch establishing core navigation and content hierarchy
Advanced Wireframe: Refined version with detailed UI elements and content structure
High-fidelity wireframe with detailed component styling and layout specifications